CORPORATE SPIRITUALITY; DOING BUSINESS IN TIMES OF TRANSFORMATION
We live in interesting times of transformation. This means that we cannot live our lives without prioritizing SQ on a daily basis and not just IQ and EQ. In this session, we will talk about what corporate spirituality means and concrete ways of doing business. We will look at assumptions, patterns, risks and reframing to make room for the new way of being. Of course, it is possible to work on specific cases.
CRASH COURSE ONLINE REPUTATION MANAGEMENT AND CRISIS COMMUNICATIONS
Online reputation management becomes a crucial component of our private and work life, both proactive as well as reactive. In this crash course on online reputation management and crisis communications, we will go over what can be done to prevent a crisis, to maintain the online reputation and what steps to take during a crisis. We will work with a couple of scenarios, messaging, responsability / ownership, timelines, monitoring methods and tools, stakeholder management or parties involved, follow up and sustaining closure.
PRESENTING IN FRONT OF AN AUDIENCE, BEHIND A MICROPHONE (AUDIO) OR CAMERA (VIDEO); A CRASH COURSE
Presenting does not have to be scary, overwhelming or uncomfortable at all, whether we are talking about in front of an audience, behind a microphone (audio) or camera (video). In this crash course, we’ll go over all elements that are contributing to a convincing, trustworthy, inspiring and unforgetable presentation. We’ll combine methods, statistics, experiences, tools and knowledge. Of course, it is possible to work on specific cases.
THE POWER OF POSITIONING ON THE GLOBAL, ALWAYS ON, 24/7, BUSINESS HIGHWAY
No business can succeed without a strong fundament, including its core values and core messaging, but it does not stop there. Positioning in the current economy and on the global, always on, 24/7, business highway needs to be done with the utmost dilligence and accuracy. In this session, we’ll come up with a creative and sharp approach that will distinguish you from others, while keeping the blabla, mayfly trends out. Of course, it is possible to work on specific cases.
BRANDING, SOCIAL MEDIA AND ENTREPRENEURSHIP
There are a gazillion trainings out there on branding and social media for entrepreneurs. However, you haven’t worked on a tailor-made approach with me yet. The methods after years of experience in communications consultancy, will result in a stand-alone or thought leadership position in the field. More than ever does branding aim to showcase the proof points of trust, so that the brand name can be associated with for instance integrity, quality, and innovation. Together, we will look into the fundament of your business, such as the values, key messages and positoning. We’ll look into different goals, such as brand awareness, brand recognition, education of the market and much more. Also, we’ll look into target groups and the role of social media. Then, we’ll determine and develop the best strategy, including tactics and concrete activities. And, much more…
HOW TO WRITE YOUR OWN PRESS RELEASE; A CRASH COURSE IN PUBLIC RELATIONS AND MEDIA STRATEGY
After more than a decade of top level experience in public relations, I can tell you that most press releases that are distributed to relations, press, influencers and analysts do not meet the standards. Most of those information documents are not even successful and do not generate the coverage and most importantly, the long term impact, results and relations people hope for. In this crash course in public relations and media strategy, we’ll go over all the written and non-written rules, the do’s and don’ts of press releases and relationship management and the best kept secrets in different regions, language zones and countries.
If you cannot find what you are looking for, do send me a request via firstname.lastname@example.org to receive more information about the tailor-made courses.